Social media updates are the latest tools, features or changes to social platforms that affect how brands connect with their audiences. They can include algorithm shifts, new content formats like Instagram Reels or Facebook Stories, and more. These updates often impact a brand’s ability to stand out and drive conversations that convert, so it’s important for marketers to be aware of them.
In 2025, the most impactful social media updates have been rolled out on the major platforms including Facebook, Instagram, TikTok, LinkedIn, and X (Twitter). From new messaging tools to new ways for brands to showcase their expertise, these updates make it easier than ever to create and curate content that resonates with their audiences.
For example, Instagram’s latest update lets users add colored backgrounds and emoji to their Notes, making it easier for brands to communicate with followers in a way that feels more personal. Additionally, LinkedIn’s new AI-powered job match feature improves relevance and efficiency in ad campaigns. And LinkedIn has reshaped its Top Voice badges to focus on content quality, encouraging influencers to keep their audiences engaged with valuable insights.
Threads has also recently added Topic Tags, which allow creators to share their interests with their audience in a more visual way on their profile. By clicking on a tag, viewers can access related conversations and discover more content. This is a great way for brands and creators to showcase their expertise in a specific niche and boost organic reach without spending additional money on ads.