Social media is a powerful marketing tool that can help small business owners level the playing field with their larger competitors. But it’s not without its challenges, including keeping up with updates that may impact how you use your platform. This week’s updates include add-ons that can jumpstart your creativity and help you plan ahead, as well as algorithm changes that could require a little triage to your current strategy.
Instagram is introducing new options that will make it easier for users to post multiple photos and videos on their profiles. The app is also adding a grid preview feature to give users the ability to see how their posts will look before publishing. The app is also promoting wider access to its direct message translation and scheduling tools for businesses.
TikTok Shop will now enable users to purchase items directly from their videos. The feature will combine the capabilities of Hotshot, a text-to-video start-up acquired by X, and Elon Musk’s Grok AI engine to provide creators with a fast, creative way to produce video content.
It’s not always possible to avoid negative comments, but how you respond can make a big difference. If you receive a complaint about your products or services, take the time to respond quickly and politely. This will not only show that you care about your customers, but it can also diffuse a potentially volatile situation.