A trending story is one that’s making a big impact on social discussions. It’s an opportunity for brands to get in on the conversation and build brand recognition, but it’s not without its challenges. There are thousands of trending topics to choose from, but not all of them are worth your time or marketing dollars. It’s important to only select trending topics that align with your business and its audience.
For example, if your business is an interior designer, you might want to write about home trends like the use of color or the popularity of certain materials. This could give you a boost in search engine traffic and help you connect with new customers.
Another way to use trending stories is to track developments in a particular area. Depending on your reporting beat, you might notice a lot of cars being stolen in one neighborhood or a rise in drug arrests in a specific area. You can then use your research skills to explain why this is happening, and what the potential consequences may be.
You may also use trending stories to entertain your audience. Whether it’s by spilling tea or being absurd, trending topics can provide a platform for you to get creative and connect with your audience. This can be a great way to drive engagement and create content your audience is eager to share on their own channels. However, remember to be tasteful when using this strategy and avoid writing about controversial topics or promoting explicit content.